Lamington Group announces new regional sales manager

Lamington Serviced Apartments and room2, who recently launched the groundbreaking hometel concept in the United Kingdom, are pleased to announce the recent arrival of Jo Webb to join the expanding team, taking the role of regional Sales Manager across the entire business portfolio. Based in both London and Southampton, Jo, a well-known presence across the Southern counties, will continue to grow awareness of the ground-breaking room2 brand and build upon the established reputation of Lamington Serviced Apartments, providing a key point of contact for local companies, organisations and agents alike.

Following the successful launch of room2 Hammersmith in 2016 as a pilot property for the brand, room2 Southampton, the world’s first hometel was launched in June 2018. Lamington Group then shortly announced plans for room2 Chiswick and room2 Manchester to launch in 2020. As an established player in West-London, Lamington Service Apartments are ideally located, and provide a broad range of apartments types suitable for both leisure and corporate travellers. room2 offers a unique combination for guests, providing all the comforts of your own home along with the advantages and services of a traditional hotel offering. Jo’s positive approach and desire to challenge the traditional norms of the accommodation sector aligns well with room2 and the unique hometel concept.

Jo brings a strong knowledge of the longer stay corporate market and whilst the room2 brand and concept is new to her, she is looking forward to the challenge; “I am excited to start my new role. I believe in the concept of the business and am delighted to be part of the team. I’m looking forward to working with a range of companies and operators across the South-west helping to deliver a unique and memorable experience for their travellers and guests.” Robert Godwin, Managing Director of Lamington Group, commented further “We are delighted to welcome Jo to join the Lamington Group team. I believe that her expertise and knowledge will strongly contribute to what we are aiming to achieve in the longer term, and I am looking forward to following her success. Jo’s skills and attitude are exactly what we need to help our business continue to evolve, as we continue our expansion and development across the UK.”

Jo joins the group at an exciting time, with the team just recently having been awarded both the Innovation Award and Small Business of the Year Award at the 2018 Association of Serviced Apartment gala dinner. This industry recognition for their unique hometel concept shows a growing market understanding and support for the concept. About room2 and Lamington Serviced Apartments: room2 is a revolutionary new hospitality brand, designed to offer guests a unique experience which combines the best bits of hotels, with the comfort and flexibility of your home. It gives guests a place to live, not just to stay.

The brand aspires to define and lead the growth of the hometel category across the UK, and in doing so encourages like-minded players into this new hospitality space, where innovation and intelligent design are leading factors. Currently, room2 is going through a period of expansion, planning to open 1000 units by 2025 in locations across the UK. Find out more at ​

Since 1967, Lamington has been an established investor and developer of residential and commercial real estate. The group moved into the extended stay sector, which is the fastest growing sector of the hospitality industry in the UK, first with Lamington Serviced Apartments, and later with the room2 brand. Their focus is on expanding and growing the sector further. Lamington Serviced Apartments, Lamington Lettings and the room2 Hometels brand are part of Lamington Group.
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