Southampton Hoteliers Association are pleased to back the Unlock Summer Campaign

Aug 28th 2020 – press release from Hampshire County Council

Hampshire’s visitor economy on the up with boost to national marketing campaign

Enjoy Summer Safely is the message from Hampshire, as the County Council continues its campaign to Unlock Summer to attract UK visitors and boost the local economy.

Following a successful bid for Government funding, the campaign will launch ahead of the August bank holiday until mid-September to unlock Hampshire’s potential for day trips and overnight stays aimed at adults, at a more traditionally quieter time of year once children have returned to school.

Councillor Rob Humby, Deputy Leader and Executive Member for Economy, Transport and Environment at Hampshire County Council, said: “With the perfect blend of city, coast and countryside, Hampshire is the ideal place to spend time for a day trip or short break, and we’re very happy to welcome responsible visitors as our local economy starts to recover from the Covid-19 lockdown.”

“This funding will help us spread the word of our Unlock Summer campaign now that most lockdown restrictions have been lifted.  Local businesses have gone to great lengths to make sure their sites and attractions are safe for visitors so we can all get out a bit and enjoy what we love before the end of the Summer.”

Visit England Director Andrew Stokes said: “Millions of jobs and local economies depend on tourism right across the country and the industry needs all of us to make sure it gets back on its feet. This funding will encourage more of us to get out and discover the outstanding destinations and quality attractions close to home, right here on our doorstep. It will also support local businesses who have been working so hard to welcome visitors back safely, adapting and innovating to meet new ways of working and still providing a great visitor experience.”

Many of Hampshire’s businesses are now open and are excited to welcome visitors. Businesses are adopting Visit England’s industry standard “We’re Good to Go”. The accreditation is given to businesses that demonstrate adhering to Government and public health guidelines, have carried out a COVID-19 risk assessment and have the necessary processes in place.

Councillor Humby continued: “We would ask anyone visiting Hampshire to “Respect, Protect and Enjoy” – maintain social distancing, regularly wash your hands and please leave any place you visit as you would like to find it.”

The partners collaborating with Hampshire County Council on the campaign are Portsmouth City Council, Go! Southampton BID, Go New Forest CIC, Winchester City Council, Test Valley Borough Council, Gosport Borough Council, East Hampshire District Council, Havant Borough Council, South Downs National Park Authority.  The Isle of Wight was also successful in winning funding, meaning that 12% of the total spend available in England will be targeted on supporting the local tourism economies of Hampshire and the Isle of Wight.